Open House
Marketing System
Transforming a frequently used marketing piece into a scalable, brand-aligned template adopted across 200+ property listings.
Marketing Design, Information Design, Brand Alignment, Template Development
2024 - 2025
Project Overview
Problem:
The existing flyer design had become visually dated and lacked a clear hierarchy, making it difficult for viewers to quickly identify key property information. The layout also no longer reflected the direction of OCF Realty's evolving marketing materials and brand identity.
Goal:
Create a modern, easy-to-scan flyer system that prioritizes the most important listing details, strengthens brand consistency, and can be efficiently adapted across a wide range of properties.
Brief:
Design a refreshed open house flyer template that aligned with OCF Realty's current brand standards while improving readability, information hierarchy, and scalability across listings.
Audience:
Prospective homebuyers and open house attendees looking for a quick, accessible overview of a property's key details, features, and contact information.
Process & Development
To improve readability, I restructured the flyer's information hierarchy around the details buyers are most likely to look for first. The property address became the primary headline, while the listing price was elevated through the use of a branded color block that immediately draws attention.
Supporting property details (bedroom count, bathroom count, square footage, neighborhood, and ZIP code) were organized into a clear secondary hierarchy, allowing viewers to quickly scan and compare listings. I retained many successful elements from the previous design while modernizing the visual language to better align with OCF Realty's current branding and type system.
The template was built in Adobe InDesign with efficiency in mind, allowing listing information, photography, and agent details to be quickly updated for new properties while maintaining visual consistency across marketing materials.
Project planning notes, and layout edits. Click image to expand.
Final Deliverable
Outcome
The redesigned flyer was adopted as the new standard for open house marketing materials and received positive feedback from agents across the company. The updated hierarchy improved scanability, strengthened brand consistency, and streamlined production for future listings.
Since its rollout, the template has been used across more than 200 property listings and continues to serve as the foundation for OCF Realty's open house marketing collateral.
